UOB launches UOB FinLab in Vietnam

    UOB FinLab launches in Vietnam to empower Vietnamese SMEs to harness digital technologies for business growth

     

     

    Ho Chi Minh City, Vietnam - June 13, 2023 - UOB FinLab, an innovation accelerator powered by the Bank, announces its official launch in Vietnam today. This strategic expansion aims to enhance UOB’s regional connectivity and foster UOB FinLab’s network of more than 21,000 small and medium-sized enterprises (SMEs) across ASEAN, granting them access to digitalisation and sustainability programmes, matching of business solutions providers, mentorship and valuable resources.

    According to the UOB Business Outlook Study 2023 (SME & Large Enterprises), nearly 9 in 10 businesses in Vietnam have adopted digitalisation in at least one department. However, a key challenge for businesses will be in scaling their digitalisation efforts, expanding it from one or a few departments to the entire business. 41 per cent of SMEs surveyed likely need support to connect with the right technology provider and 37 per cent of SMEs need access to knowledge and expertise to address concerns in their digitalisation journey. Recognising these challenges, UOB Vietnam is committed to provide tailored programmes, solutions and expertise to Vietnamese SMEs through UOB FinLab.

    UOB FinLab targets to engage 5,000 businesses in Vietnam over the next three years through its innovative digitalisation and sustainability initiatives. Its inaugural programme, titled "Xin Chào SMEs: Grow Your Sales through E-commerce and Digital Marketing," is designed to equip SMEs with the necessary knowledge and strategies to effectively adopt digital technologies to fuel sales growth and expand their customer base regionally. Detailed agenda of the event can be found in Appendix 1.

    Mr Victor Ngo, CEO of UOB Vietnam, said, "We understand the challenges faced by Vietnamese SMEs in embracing digital technologies and staying competitive in the digital era. By launching UOB FinLab in Vietnam, we aim to provide comprehensive support to these SMEs, equipping them with the tools, knowledge and resources needed to succeed in the digital marketplace. Leveraging the Bank’s extensive network and expertise, we are confident that we can help Vietnamese SMEs overcome these challenges and thrive in the digital economy."

    Collaboration with key industry leaders and experts

    The launch of UOB FinLab in Vietnam has garnered support and recognition from key industry leaders, specifically from the Vietnam E-commerce Association.

    Mr Nguyen Ngoc Dung, Chairman of the Vietnam E-commerce Association, said, "Vietnamese SMEs play a vital role in our economy, and their success is crucial for sustainable growth. The launch of UOB FinLab in Vietnam will empower Vietnamese SMEs to embrace digital transformation and unlock new growth opportunities. This will be instrumental in bridging the digital divide and enabling SMEs to compete effectively in the digital marketplace."

    To better support Vietnamese SMEs, UOB FinLab will also collaborate with university professors, industry practitioners, innovation experts and tech solution providers in its programmes to deliver an enriching learning experience for participants. By leveraging diverse perspectives, UOB FinLab aims to equip SMEs with the practical knowledge and strategies required to navigate the digital landscape effectively.

    Mr Shannon Lung, Head of UOB FinLab, said, "Digital adoption can be daunting for SMEs. We are here to accompany them in their digitalisation journey by providing tailored solutions and necessary support, starting with our inaugural Xin Chào SMEs programme. Vietnamese SMEs will be able to gain valuable insights and learn best practices to overcome challenges in adopting digital technologies. By empowering SMEs to embrace digital transformation, we can help them to drive growth, boost competitiveness and contribute to the overall development of Vietnam's economy."

    With a long-term vision of empowering SMEs and driving economic growth in the region, UOB FinLab looks forward to forging strong partnerships and creating sustainable impact throughout its journey in Vietnam.

    UOB FinLab is UOB’s innovation accelerator that brings the ecosystem together to catalyse business growth and transformation. With a regional presence in Singapore, Malaysia and Thailand, UOB FinLab provides access to a range of business and technology experts, tools and content through online and in-person programmes. These programmes range from supporting the FinTech and start-up community in developing solutions, to assisting the Small and Medium-sized Enterprises (SME) community in going digital and innovating for sustainability. Founded in 2015, UOB FinLab has supported and connected with more than 21,000 businesses globally.

    United Overseas Bank (Vietnam) Limited (UOB Vietnam) commenced operations officially on 2nd July 2018. It is a wholly-owned subsidiary of United Overseas Bank Limited (UOB), a leading bank in Asia with a global network of around 500 offices in 19 countries and territories in Asia Pacific, Europe and North America.

    UOB established its presence in Vietnam with the opening of a representative office in 1993 and was the first Singapore bank to launch a branch in the country in 1995. Today, UOB Vietnam offers a range of personal and institutional financial services to both Vietnamese and overseas customers across the country backed by the seamless connectivity offered through UOB’s regional network. In 2019, UOB Vietnam expanded into northern Vietnam with a branch in Hanoi.

    For nearly nine decades, UOB has adopted a customer-centric approach to create long-term value by staying relevant through its enterprising spirit and doing right by its customers. UOB is focused on building the future of ASEAN – for the people and businesses within, and connecting with, ASEAN.

    The Bank connects businesses to opportunities in the region with its unparalleled regional footprint and leverages data and insights to innovate and create personalised banking experiences and solutions catering to each customer’s unique needs and evolving preferences. UOB is also committed to help businesses forge a sustainable future, by fostering social inclusiveness, creating positive environmental impact and pursuing economic progress. UOB believes in being a responsible financial services provider and is steadfast in its support of art, social development of children and education, doing right by its communities and stakeholders.

    Name: Vu Nguyen Hoang Yen

    Strategic Communications and Brand

    Email: vu.nguyenhoangyen@uobgroup.com

    Tel: 077 694 6574

    Name: Pham Tieu Giang

    Strategic Communications and Brand

    Email: pham.tieugiang@uobgroup.com

    Tel: 0937 813 613

    Agenda

     

    Theme

    Programme

    Time

    Speaker/Trainer

    13 June 2023

     

    Day 1:

    Programme Launch and E-Commerce

    Registration

    9:00 AM - 9:30 AM

     

    Welcome Address

    9:30 AM - 10:00 AM

    Mr Victor Ngo
    Chief Executive Officer UOB Vietnam

    Opening Address

    Mr Fred Lim
    Country Head of Business Banking, Channels & Digitalization & Retail Transformation, UOB Vietnam

    Programme Launch

    Representatives from UOB Vietnam, UOB FinLab

    Keynote: Accelerating Vietnam's SMEs Growth through E-commerce and Digital Marketing

    10:00 AM - 10:20 AM

    Mr Nguyen Ngoc Dung
    Chairman, Vietnam E-commerce association (VECOM)

    Mr Nguyen Minh Duc
    Deputy General Secretary, Vietnam E-commerce association (VECOM)

    FinLab Sharing: Finlab Vietnam E-Commerce Programme Sharing

    10:20 AM - 10:45 AM

    Ms Nguyen Thu Thao
    Head of Stategic Alliance & OFEI, Channels & Digitalisation Department, UOB Vietnam

    E-Commerce Tech Showcase

    10:45 AM - 12:00 PM

    Various tech solutions from Mr Le Hong Duc, Advertising Solutions Consulting Manager, Haravan

    Ms Nguyen Tran Bich Ngoc
    Ceo & Co-founder Ecom Easy

    Ms Kloe Le
    Sales Manager Tik Tok Shop

    Mr Dang Hai Nam
    Marketing Program Manager Amazon Ads

    Mr Le Si Dung
    Citi Captain Ho Chi Minh Director Shoptido

    Lunch Break and Booth Showcase

    12:00 PM - 1:15 PM

     

    Growing Your Business Financially

    1:15 PM - 2:00 PM

    Ms Lai Thi Thu Trang
    Marketing Acquisition Partnership Manager, Business Banking, Digital Banking, UOB Vietnam

    Digital Deep Dive: E-commerce Market Analysis: Leveraging current trends and technologies to build effective strategies

    2:00 PM - 3:30 PM

    Ho Chi Minh City University of Technology (HCMUT):

    Assoc. Prof. Pham Quoc Trung
    School of Industrial Management

    Assoc. Prof. Tran Minh Quang
    Faculty of Computer Science and Engineering,

    Assoc. Prof. Quan Thanh Tho
    Faculty of Computer Science and Engineering

    AMA Facilitator: Ms Lai Thi Thu Trang
    Marketing Acquisition Partnership Manager, Business Banking, Digital Banking, UOB Vietnam

    Break

    3:30 PM - 3:40 PM

     

    Panel Discussion: Innovation for Growth to Stand Out in Vietnam and Beyond

     

    Panelists:

    Ms Dang Thi Luan
    Vice Director of Saigon Innovation Hub

    Mr Tran Lam
    CEO of Julyhouse

    Mr Nguyen Quoc Thanh
    Business Banking, UOB Vietnam

    Moderator: Ms Ha Thanh An
    Co-Founder of Business Startup Support Centre (BSSC)

    14 June 2023

     

    Day 2: Digital Marketing Effectiveness

    Registration

    9:00 AM - 9:30 AM

     

    Value Proposition Canvas Workshop

    9:30 AM - 11:30 AM

    Mr Kevin Vuong
    Incubator Manager of UEH Institute of Innovation (UII), Tech JDI

    Break

    11:30 AM - 11:40 AM

     

    Marketing Tech Solutions Showcase

    11:40 AM- 12:55 PM

    Various tech solutions Mr. Duy Nguyen, Partnership Manager, Zalo Ads

    Mr Hai Do
    Country Manager Ematic Solutions

    Mr. Andy Dang
    Head of Branch, HCMC, Omega

    Ms Kha Le Trinh
    Strategic Partnerships Manager, Tik Tok Ads

    Lunch Break and Booth Showcase

    12:55 PM - 2:15 PM

     

    Financial Support: Managing Your Financials and intro to Bizsmart solution by UOB Bizsmart

    2:15 PM - 2:45 PM

    Ms Pham Nhu Quynh
    Head of Bizsmart, Business Banking, UOB Vietnam

    Break

    2:45 PM - 3:00 PM

     

    Digital Deep Dive: Unlocking the Power of Digital Marketing: Strategies for Vietnamese SMEs to Thrive in Today's Business Environment

    3:00 PM - 4:00 PM

    Le Giang Nam (PhD):
    - Manager, Department of Communications and Community Relations, Foreign Trade University HCMC Campus
    - Lecturer in Marketing, Faculty of International Business and Trade, Foreign Trade University HCMC Campus

    Closing Address: Programme Wrap Up

    4:00 PM - 4:15 PM

    Ms Nguyen Thu Thao
    First Vice President, Head of Strategic Alliance and OFEI, UOB Vietnam

    Theme

    Programme

    Time

    Speaker/Trainer

    13 June 2023

     

    Day 1:

    Programme Launch and E-Commerce

    Registration

    9:00 AM - 9:30 AM

     

    Welcome Address

    9:30 AM - 10:00 AM

    Mr Victor Ngo
    Chief Executive Officer UOB Vietnam

    Opening Address

    Mr Fred Lim
    Country Head of Business Banking, Channels & Digitalization & Retail Transformation, UOB Vietnam

    Programme Launch

    Representatives from UOB Vietnam, UOB FinLab

    Keynote: Accelerating Vietnam's SMEs Growth through E-commerce and Digital Marketing

    10:00 AM - 10:20 AM

    Mr Nguyen Ngoc Dung
    Chairman, Vietnam E-commerce association (VECOM)

    Mr Nguyen Minh Duc
    Deputy General Secretary, Vietnam E-commerce association (VECOM)

    FinLab Sharing: Finlab Vietnam E-Commerce Programme Sharing

    10:20 AM - 10:45 AM

    Ms Nguyen Thu Thao
    Head of Stategic Alliance & OFEI, Channels & Digitalisation Department, UOB Vietnam

    E-Commerce Tech Showcase

    10:45 AM - 12:00 PM

    Various tech solutions from Mr Le Hong Duc, Advertising Solutions Consulting Manager, Haravan

    Ms Nguyen Tran Bich Ngoc
    Ceo & Co-founder Ecom Easy

    Ms Kloe Le
    Sales Manager Tik Tok Shop

    Mr Dang Hai Nam
    Marketing Program Manager Amazon Ads

    Mr Le Si Dung
    Citi Captain Ho Chi Minh Director Shoptido

    Lunch Break and Booth Showcase

    12:00 PM - 1:15 PM

     

    Growing Your Business Financially

    1:15 PM - 2:00 PM

    Ms Lai Thi Thu Trang
    Marketing Acquisition Partnership Manager, Business Banking, Digital Banking, UOB Vietnam

    Digital Deep Dive: E-commerce Market Analysis: Leveraging current trends and technologies to build effective strategies

    2:00 PM - 3:30 PM

    Ho Chi Minh City University of Technology (HCMUT):

    Assoc. Prof. Pham Quoc Trung
    School of Industrial Management

    Assoc. Prof. Tran Minh Quang
    Faculty of Computer Science and Engineering,

    Assoc. Prof. Quan Thanh Tho
    Faculty of Computer Science and Engineering

    AMA Facilitator: Ms Lai Thi Thu Trang
    Marketing Acquisition Partnership Manager, Business Banking, Digital Banking, UOB Vietnam

    Break

    3:30 PM - 3:40 PM

     

    Panel Discussion: Innovation for Growth to Stand Out in Vietnam and Beyond

     

    Panelists:

    Ms Dang Thi Luan
    Vice Director of Saigon Innovation Hub

    Mr Tran Lam
    CEO of Julyhouse

    Mr Nguyen Quoc Thanh
    Business Banking, UOB Vietnam

    Moderator: Ms Ha Thanh An
    Co-Founder of Business Startup Support Centre (BSSC)

    14 June 2023

     

    Day 2: Digital Marketing Effectiveness

    Registration

    9:00 AM - 9:30 AM

     

    Value Proposition Canvas Workshop

    9:30 AM - 11:30 AM

    Mr Kevin Vuong
    Incubator Manager of UEH Institute of Innovation (UII), Tech JDI

    Break

    11:30 AM - 11:40 AM

     

    Marketing Tech Solutions Showcase

    11:40 AM- 12:55 PM

    Various tech solutions Mr. Duy Nguyen, Partnership Manager, Zalo Ads

    Mr Hai Do
    Country Manager Ematic Solutions

    Mr. Andy Dang
    Head of Branch, HCMC, Omega

    Ms Kha Le Trinh
    Strategic Partnerships Manager, Tik Tok Ads

    Lunch Break and Booth Showcase

    12:55 PM - 2:15 PM

     

    Financial Support: Managing Your Financials and intro to Bizsmart solution by UOB Bizsmart

    2:15 PM - 2:45 PM

    Ms Pham Nhu Quynh
    Head of Bizsmart, Business Banking, UOB Vietnam

    Break

    2:45 PM - 3:00 PM

     

    Digital Deep Dive: Unlocking the Power of Digital Marketing: Strategies for Vietnamese SMEs to Thrive in Today's Business Environment

    3:00 PM - 4:00 PM

    Le Giang Nam (PhD):
    - Manager, Department of Communications and Community Relations, Foreign Trade University HCMC Campus
    - Lecturer in Marketing, Faculty of International Business and Trade, Foreign Trade University HCMC Campus

    Closing Address: Programme Wrap Up

    4:00 PM - 4:15 PM

    Ms Nguyen Thu Thao
    First Vice President, Head of Strategic Alliance and OFEI, UOB Vietnam

    UOB Vietnam Newsroom

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