The nearly VND 2 billion MINI Cooper, is the most valuable prize in the special collaboration campaign between UOB and the renowned British designer – Paul Smith.
As a leading bank in Asia, UOB always keeps up with trends to create unique financial services that cater to diverse lifestyles, delivering privileged experiences to all customers.
By collaborating with numerous prestigious brands such as Marina Bay Sands, Vietnam Airlines, Shopee, Traveloka, Klook… UOB not only affirms its position as a reputable financial organisation but also a trustworthy companion for customers. Partnering with UOB, every shopping need in customers’ daily lives, spanning from travel and dining to shopping and entertainment, is fully met with continuous added value.
Most recently, in an unprecedented campaign launched since Q2/2023, the bank has collaborated with the renowned designer Paul Smith, offering UOB Vietnam cardholders the oppotunity to own high-end products that combine art and fashion, conceptualized and executed by Paul Smith.
The prize of “UOB Lucky draw campaign” is a MINI PS Bespoke Edition
Thus, UOB cardholders in Vietnam had the chance to get limited edition products featuring exclusive designs by Paul Smith, such as an Apple AirPods gen 3 (MagSafe) with a Paul Smith AirPods Case or Paul Smith Multi Trim Backpack when reaching a certain spending threshold.
The ‘UOB Lucky draw campaign’ is being implemented by the bank in 5 countries in the region including Singapore, Thailand, Malaysia, Indonesia, Vietnam. In Vietnam, The campaign started from 12/2023 to 02/2024 with simple mechanics: customers only need to spend VND 2 million with UOB cards to participate in the lucky draw. The prize for the lucky customer is the unique midnight black car valued at nearly VND 2 billion. Beside its hefty value, what adds to the rarity of this MINI is its iconic MINI 3-Door with the Signature Stripe by Paul Smith, with an extremely limited quantity. It’s known that there are only five of these MINIs in the world. One in each country in the region, one in Vietnam
After 3 months, the campaign has received participation from hundreds of thousands of customers. On 03/04/2024, the lucky draw was held at PV Lounge – Central Plaza (17 Le Duan, Ben Nghe, District 1, HCMC) with the presence and witness of representatives from Ho Chi Minh Department of Industry and Trade, participating customer and UOB Vietnam. Eventually, the lucky winner of the unique MINI Cooper was indentified as Ms. Phan Thi Huyen Trang – the holder of lucky draw chance 0004307460000384.
UOB Lucky draw event with the participation of UOB Vietnam representatives: Ms. Nguyen Thi Yen Ngoc – Personal Financial Services Marketing Head
In the morning of 12/04/2024, at Thaco showroom (Sala, Thu Duc City, HCMC), the MINI Cooper was presented to the Winner – Ms. Phan Thi Huyen Trang concluding an extremely successful campaign by UOB in Vietnam.
Having shared her emotions upon receiving the MINI Cooper, she felt extremely surprised and happy. After many years using UOB credit card, what she liked the most was the opportunity of experiencing the privileged services in various fields, especially business or leisure travel abroad. For example, rewarded miles could be used to exchange for airline tickets, hotel, travel expenses, annual fees, and daily transactions, as well as free VIP airport lounge visits and Travel Insurance package of up to VND 10 billion. “Thanks to UOB for bringing this wonderful campaign. I hope this MINI Cooper will accompany me on exciting journeys” expressed Ms. Huyen Trang.
Mr. Paul Kim, Head of Personal Financial Services Division - UOB Vietnam presents the prize to the winning customer
In the joyful atmosphere of the reward ceremony, Mr. Paul Kim expressed: The “UOB Lucky draw campaign” is a testament to UOB’ efforts in selecting the best offers for UOB credit card customers, along with a commitment to always do right by our customers.
This is also an opportunity for us to express gratitude to all customers who have continuously trusted in using UOB products and services by rewarding every expenditure of just VND 2 million on UOB credit cards to have the chance to own this unique MINI Cooper.
With countless events and exclusive promotion programs for customers, UOB has become an ideal bank of choice for those who cherishes culture and experiences. More than just a convenient payment tool for daily expenses, UOB also opens up the room for customers to live fully with their passion and pursue the goals and dream life.