Following the Omni-Channel retail trend, in recent years, many businesses in Vietnam have increasingly been drawn to a host of e-commerce channels, such as Q0010, Shopee, Tiki, Lazada. In this digital age, this is how many SME can enhance their business coverage and win over new customers.
However, there are some caveats with this strategy for wholesale businesses. Firstly, these e-commerce sites focus mainly on retail products for final consumers (B2C). Moreover, when using an e-commerce platform as a retailer, an enterprise will have to be responsible for operation processes (for example, order management, daily/weekly inventory control, customer enquiry response, program development, promotion, and advertising), shipping costs and commission costs. Sometimes enterprises will need to create a dedicated team just for e-commerce channels.
Considering all of the above, enterprises have to carefully consider whether to expand through these B2C channels or focus their resources on B2B e-commerce channels that will help them target the right businesses, which are seeking large quantity orders of your product.
In Vietnam, Alibaba is one of the most popular e-commerce sites for wholesale enterprises. It's a good example of a digital B2B marketplace that allows enterprises to search, exchange information and sell their products across borders throughout Europe, the Americas, Asia, the Middle East and Africa.